Something New partnered with HangarFour Creative to produce the Scholarship Prep South Bay Carnival, sponsored by Albert and the LA Sparks. The activation brought together 10 custom branded carnival game booths, prizes, lawn games, and a premium entertainment package featuring a stilt walker, balloon artist, and juggler.
Designed as a full-service carnival experience, the event gave guests a variety of ways to play, interact, and enjoy the celebration. From competitive game booths to roaming entertainment and relaxed lawn games, every element added another layer of energy and excitement to the event.
With a mix of interactive activities and entertainment for all ages, Something New helped create an environment that felt lively, welcoming, and easy to engage with. The result was a complete carnival experience that gave the community plenty to see, do, and enjoy while making the event memorable from start to finish.
Scholarship Prep South Bay Carnival,
Sponsored by Albert & The LA Sparks | Custom &
Branded Carnival Games | Experiential
Marketing | Something New
Case Study
A Ten-Game Package and So Much More
What made this activation special was that Something New delivered a full-service carnival experience built for the brand partners. From 10 custom branded game booths and prizes to a premium entertainment package featuring a stilt walker, balloon artist, and juggler, every element was thoughtfully brought together under one cohesive production. The result was a carnival that felt polished and intentional while still maintaining the spontaneity and excitement that makes live experiences truly memorable.
This was Something New operating at full capacity, not just as a game vendor, but as a true production partner capable of bringing an entire event ecosystem to life from the ground up.
Every Corner Had Something to Discover
What made this activation stand out was how much there was to experience in one carnival. From high-energy carnival games and prizes to lawn games and roaming entertainment, the event created a dynamic environment that kept guests engaged from start to finish.
Each element brought something different to the experience, giving kids, families, and guests of all ages a reason to participate. The mix of interactive games, entertainment, and casual play made the carnival feel full, lively, and genuinely fun from every angle.
Features & Add-Ons
The carnival games came with full-service support from Something New as a carnival game vendor, turning the setup into a seamless, end-to-end experience.
Branded Game Booths
Ten custom branded game booths transformed the carnival games into interactive brand touchpoints. Guests could play, compete, and win prizes.
Premium Entertainment Package
A stilt walker, balloon artist, and juggler brought an extra layer of excitement to the event. The roaming performances added visual energy and gave guests unexpected moments of entertainment throughout the carnival.
Lawn Games
Lawn games added a more relaxed way for guests to play and connect. We created another layer of entertainment that complemented the carnival booths and gave attendees even more ways to participate.
Why it Worked
The activation worked because it was comprehensive, interactive, and built with the entire audience in mind. With carnival games, prizes, lawn games, and live entertainment, there was something for everyone to enjoy.
Most importantly, Something New created an experience that made the sponsors feel like an authentic part of the celebration. By bringing branding and entertainment together in a way that felt natural and fun, the carnival gave Albert and the LA Sparks a memorable platform to show up for the community.
Carnival Games,
Reimagined.