NBA Crossover: The Ultimate Fan Experience
Thu, Feb 12
|Los Angeles Convention Center
The NBA takes center stage as All-Star Weekend brings together the biggest names in basketball and fans from around the world. Our staff is proud to be part of the action at this world-class event at the Los Angeles Convention Center.
Time & Location
Feb 12, 2026, 4:00 PM – 9:00 PM
Los Angeles Convention Center, 1201 S Figueroa St, Los Angeles, CA 90015, USA
About the event
NBA Crossover: The Ultimate Fan Experience is the official fan fest for NBA All-Star Weekend hosted at the Los Angeles Convention Center. NBA All-Star Weekend is one of the league’s premier global events, bringing together the biggest names in basketball, celebrities, and fans from around the world. The weekend features immersive fan experiences, brand activations, and live entertainment celebrating the culture and excitement of the NBA.
Something New is proud that our staff will be part of this world-class event, supporting on-site experiences throughout February 12–15.