Something New's portfolio of surprise fun times (carnival-style games) is quickly becoming one of our strongest assets. After premiering our first game in fall 2024, we forged 15 partnerships in Q4 alone.

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You've never seen games like these. Whether we're hurling squirrels, tickling pickles, or fishing for hot dogs, our original games are designed to reintroduce playfulness in fresh, unexpected formats and new, unexplored spaces.