The Town of Clairemont celebrated its 75th anniversary with a community block party hosted at a local retail plaza, drawing 2,500+ attendees for an afternoon of neighborhood pride and celebration. Designed as a family-friendly, walk-through event, the block party brought together residents, local businesses, and longtime community members for a high-energy milestone moment.
Something New supported the celebration with interactive games that doubled as lead-generation tools for local sponsors. Two carnival games - Squirrel Throwing and Pickle Toss - were sponsored by Town Square Family Dental and Wheelhouse Credit Union, giving each brand a fun, highly visible way to connect with attendees. The games quickly became crowd favorites, creating steady lines and meaningful interactions throughout the event.
Claremont's 75th Anniversary Celebration |
Carnival Games for All Ages |
Event Marketing |
Something New
Case Study
Two-Game Package
The activation featured two fan-favorite carnival games, Squirrel Throwing and Pickle Toss, each paired with a sponsoring local business. Assorted plush prize packages gave players a strong incentive to participate, while the simple, fast gameplay ensured high throughput and constant engagement. Each booth was designed to stop foot traffic and create a natural moment for brand interaction.
Fun With Purpose
This event showcased how carnival games can serve as both entertainment and effective hyperlocal marketing tools. Instead of traditional booths or giveaways, the games gave attendees a reason to linger, play, and engage - turning brand touchpoints into memorable moments that felt organic, fun, and community-driven.
Features & Add-Ons
The rentals came with full-service support from Something New as a carnival game vendor, turning the setup into a seamless, end-to-end experience.
Event Marketing
Games were used as a lead-generation engine, encouraging attendees to engage with sponsoring brands in exchange for play and prizes.
Assorted Plushies
Plush prize packages elevated the experience and gave players something tangible and exciting to win, increasing participation and dwell time.
Setup & Rentals
Something New provided the games and setup, while sponsors staffed the booths - making the activation flexible, efficient, and budget-friendly.
Why it Worked
The activation worked because it paired fun, eye-catching games with clear marketing goals for local businesses. The booths popped visually, the games were easy to jump into, and the prize structure kept people playing - resulting in 200+ leads generated for each brand. By offering scalable options that met different budgets, the experience delivered real value for sponsors while keeping the celebration fun, inclusive, and community-first.
Carnival Games,
Reimagined.