Reimagining the Carnival Experience
Something New is on a mission to make the world a more playful place, one event at a time. We’re builders, strategists, and creatives dedicated to helping our partners bring events to life through catered carnival game experiences. We take a fresh, collaborative approach to every project, offering thoughtful event services that turn ideas into experiences with lasting impact.
Hi! We're
an entertainment provider on a mission to make the world a more playful place. Here's what we're all about.
Our Mission
Rediscover the Joy of Play
Play is critical to emotional well-being:
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Improves neuroplasticity, which controls our brain’s ability to learn & adapt.
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Decreases cortisol, the stress hormone.
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Increases dopamine, the pleasure. chemical.
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Increases oxytocin, the bonding hormone.
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Increases GABA, the calming chemical.​
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Studies show that nearly 90% of adults recognize the value of play, but half rarely engage - often held back by stress, stigma, or a lack of opportunities.
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Something New is on a mission to bridge that gap, reintroducing play to people of all ages in fresh, unexpected formats & in new, unexplored spaces.
Our Approach
Games For Every Crowd
Our unique creative approach is designed to do more than simply create the opportunity to play. We create the emotional space for people of all ages to feel excited to play.
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Something New is not here to reinvent the wheel. We reintroduce play to people of all ages by offering one-of-a-kind game booths that are perfectly crafted for your event. ​
Our Mission-Driven Team
We’re a mission-driven team of performers at heart—actors, entertainers, and joyful humans who love what we do. Our background working with all ages helps us meet people where they are and turn every interaction into something special.
Fully Insured Event Services
We proudly offer fully insured event services for complete peace of mind. Our comprehensive coverage carries general liability, auto, and workers’ compensation insurance, and we’re always happy to provide a Certificate of Insurance (COI) upon request for your venue or partners.
What We Do
Meet our Founder
Sean Jordan
A few years back, Sean realized something in his life felt off. On paper, he was getting everything he thought he wanted—climbing the corporate ladder in entertainment and hitting the milestones he once chased—but underneath it all, he felt increasingly disconnected.
He eventually understood why: as he advanced professionally, he had started taking life too seriously. He’d stopped trying new things, stopped following curiosities, and lost sight of play—the thing that had always brought him joy.
So in 2024, he left Hulu to build Something New, a company dedicated to inspiring people to rediscover their sense of playfulness and possibility.
Before founding Something New, Sean spent seven years working in content at Hulu, where he launched the company’s first live event specials—including major music festivals like Lollapalooza and Austin City Limits—and built a portfolio of live, local, and original news programming with partners such as ABC News, The NY Times, and Vice. Prior to Hulu, he was a Media & Technology strategy consultant at Monitor Deloitte. He graduated from Indiana University in 2014 with a BA in Business and a certificate in Journalism, after growing up in Indianapolis, IN.
