Press
Explore press coverage, brand assets, and resources for media outlets sharing the story of Something New and our mission to make the world more playful.
​As Seen In
Latest Releases
March 12, 2026
Something New Partners with Angel City Football Club in Fifth Season Kickoff
Angel City Football Club (ACFC) returns to BMO Stadium this Sunday, March 15, to kick off its milestone fifth season at home against Chicago Stars FC at 4:00 p.m. PT. Known for its safe, inclusive, high-energy environment, ACFC is leveling up the matchday experience all season long, especially for its season opener with the club's biggest Fan Fest yet, new in-stadium entertainment, and a live halftime music performance.
Fast Facts
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Founded: 2023
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Headquarters: Santa Monica, CA
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Serving: Los Angeles & Southern California
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Founder: Sean Jordan
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Industry: Experiential Entertainment
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Certified Small Business from the State of California
Get to Know Us
Something New is a Los Angeles-based experiential entertainment company specializing in custom carnival games, interactive experiences, and branded event activations. From reimagined carnival classics to fully customized activations, Something New creates unforgettable experiences for corporate events, brand activations, and large-scale public events. Based in Santa Monica, CA, the company transforms spaces across Los Angeles and Southern California into immersive playgrounds for all ages.
Our Services
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Carnival Game Event Services
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Custom Games & Brand Activations
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Immersive Gaming Programs
Key Stats
Featured Coverage
Founder Interview
Life, Values & Legacy: Our Chat with Sean Jordan of Santa Monica
In this interview with VoyageLA, our founder shares how leaving a corporate identity to build Something New reshaped his relationship with creativity, failure, and play - and why bringing more joy into the world is both our business and belief system.
Now Streaming
Catch us on Youtube hosting the Grand Finale of Season 2 of "Drop Into City" from The Try Guys!
Get a sneak peek below.
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Where It All Began
Something New has always been about one thing: making the world a more playful place. While the way we do that has evolved, the mission hasn’t. From the very beginning, it’s been about creating moments people genuinely remember.
Catch us on Fox59 in 2024 as we look back on how Something New first brought that idea to life.
