Experiential Marketing & Brand Activations
Most event marketing gets ignored. Rows of booths, passive demos, and free swag rarely create meaningful engagement. Something New specializes in experiential event marketing - interactive game activations that turn event attendees into participants. We design experiences that attract crowds, spark curiosity, and create memorable brand moments. From branded games to interactive booths and sponsored activations, our work helps brands stand out at conferences, festivals, and industry events.
What Makes Our Event Activations Different
Our experiential event activations blend interactive entertainment, custom branded games, and event marketing strategy into one cohesive experience. Built to attract attention, drive engagement, and support brand activation goals, our experiences are designed to perform in high-traffic event environments.
Every activation is fully customized to your brand and audience, ensuring a unique and memorable experience. The result is an experiential marketing solution that not only stands out, but delivers measurable impact through engagement, participation, and connection.
Our Experiential Marketing Services
We offer six services for experiential event marketing, including options for every business objective - and every budget. From brand-building and content capture to conversion marketing, we offer something for everyone.
Custom & Branded Game Activations
Custom and branded game activations are designed to bring your brand to life through interactive, play-driven experiences. Fully tailored to your messaging and goals, these activations drive engagement, increase brand recall, and create memorable moments that connect with your audience.
Event Marketing and Partnerships
Our event marketing and partnership offerings combine promotion, interactive entertainment, and brand activation into one cohesive experience. We work with event producers and partners to create play-driven activations that elevate events, attract sponsors, and drive engagement at scale.
Branded Game Booths (Indoor / Outdoor)
Branded game booths are built to attract attention and create high-energy engagement in any environment - indoors or outdoors. Designed specially for you, these booths drive foot traffic, create sharable moments, and keep audiences engaged throughout your event.
Trade Show Booth Games
Trade show booth games are one of the most effective ways to stand out on a crowded show floor. By turning your booth into an interactive experience, these games increase traffic and dwell time, improve brand recall, capture leads, and create meaningful engagement with attendees.
Events We Activate
Our experiential marketing activations appear at events of all kinds, including:
Trade Shows
Interactive trade show activations that draw attendees to your booth and create memorable brand experiences on crowded expo floors.
TV/Film Premieres
Interactive premiere activations that create buzz, audience participation, and shareable moments around film and television launches.
Conferences
Activations designed for conferences that turn attendees into participants through interactive games, booths, and brand experiences.
Sports Events
Sports event and Fan Fest activations that energize fans through interactive games and branded experiences tied to live competition and fan culture.
Festivals
Festival brand activations that engage large audiences at music festivals, street festivals, harvest festivals, holiday festivals, and more.
Community Events
Activations for local community events like block parties and street fairs, bringing people together through fun, interactive experiences.
Product Launches
Experiential product launch activations that help brands introduce new products through immersive and interactive event experiences.
Brand Activations
Custom experiential brand activations that help companies engage audiences, generate buzz, and create memorable moments at live events.
Why Experiential Marketing Works
Experiential marketing works because it turns marketing into participation. When attendees interact with a brand through a shared experience, the connection becomes far more memorable than traditional advertising or passive displays.
Plan Your Next Activation
Tell us a little about what you're working on, and we'll get back to you as soon as possible with more information.