Crenshaw Imperial Plaza Halloween Festival was a high-energy, three-hour community celebration that welcomed 1,000+ attendees for an afternoon of seasonal fun. Designed to bring families and neighbors together, the event delivered a festive atmosphere where guests could jump in, play, and explore from the moment they arrived.
Something New activated the space with a six-game carnival experience that quickly became a focal point of the festival. With strong Halloween theming, steady lines, and constant movement, the game zone stayed lively throughout the event - keeping participation high and energy consistent from start to finish.
Crenshaw Imperial Plaza Halloween
Festival | Carnival Games for
Halloween Festival | Something New
Case Study
Six-Game Package
To match the scale and spirit of the festival, we delivered a six-game lineup featuring a mix of classic crowd favorites and four Halloween-themed booths: Frog Throwing, Eye Ball, Pumpkin Patch, and Don’t Ghost Me. The variety made it easy for guests of all ages to jump in, encouraged repeat play, and helped keep crowds distributed and engaged throughout the event.
Halloween Fun Zone
This activation leaned fully into the Halloween Festival theme, using Halloween-forward games to create an experience that felt timely, intentional, and celebratory. The seasonal focus made the games immediately appealing while turning the midway into a visual and social hub where guests gathered, watched, and cheered each other on.
Features & Add-Ons
The rentals came with full-service support from Something New as a carnival game vendor, turning the setup into a seamless, end-to-end experience.
Fun Facilitators
Friendly, high-energy facilitators kept gameplay moving, explained rules quickly, and helped maintain a welcoming, upbeat atmosphere throughout the event.
Custom-Temed booths
Six custom-themed booths created a unique and immersive experience, with four Halloween-themed games adding a festive, seasonal touch for the festival.
High-Throughput Gameplay
Fast, intuitive games allowed for quick turns and steady flow, ensuring more guests could play and lines stayed active without stalling.
Why it Worked
The activation worked because it was perfectly aligned with the event’s scale, theme, and audience. Six games provided the right amount of variety for a large crowd, while Halloween theming and smooth facilitation kept guests engaged and moving. The result was a consistently busy, high-energy game zone that delivered fun, flow, and strong participation throughout the festival.
Carnival Games,
Reimagined.