The Crenshaw Imperial Plaza Winter Wonderland transformed the plaza into a festive holiday destination, welcoming approximately 1,000 guests for a joyful community celebration. Something New activated the space with a curated lineup of three Christmas-themed carnival games: The Missile Toe, Shooting Stars, and Not Snow Fast! Alongside festive booths and a digital caricature station that added a personalized, take-home element for attendees. Together, the games and seasonal décor created an immersive holiday atmosphere that invited guests to stop, play, and linger.
With interactive experiences spread throughout the plaza, the event maintained strong energy and steady participation from start to finish. Families, kids, and adults alike gathered around the games, cheering each other on and returning for multiple rounds, while the caricature station provided a memorable keepsake that extended the holiday experience beyond the event itself.
Crenshaw Imperial Plaza Winter Wonderland |
Carnival Games for Christmas | Something New
Case Study
Three Game Package & Digital Caricatures
The game package featured our Digital Caricatures and three Christmas-themed games - The Missile Toe, Shooting Stars, and Not Snow Fast! With quick rounds, playful holiday twists, and high replayability, the lineup encouraged repeat play and helped create a lively, carnival-style flow throughout the plaza.
A Festive, Immersive Holiday Experience
What made Winter Wonderland stand out was its intentional seasonal immersion. From the themed games to the décor and interactive elements, every detail worked together to create a joyful holiday environment. The experience felt celebratory and personal - not just something to walk past, but something to step into, participate in, and remember.
Features & Add-Ons
The rentals came with full-service support from Something New as a carnival game vendor, turning the setup into a seamless, end-to-end experience.
Christmas-Themed Booths and Games
Holiday-themed games and booths reinforced the seasonal atmosphere and made the experience feel festive, cohesive, and custom to the event.
Fun Facilitators
High-energy facilitators brought warmth and enthusiasm to every interaction, keeping games moving smoothly while spreading holiday cheer.
Digital Caricatures
The digital caricature station gave guests a personalized holiday keepsake, adding a unique, memorable element that went beyond traditional carnival games.
Why it Worked
The activation worked because it combined seasonal storytelling with interactive play. The right number of themed games, personalized elements like digital caricatures, and energetic facilitation created an experience that felt welcoming, joyful, and easy to engage with. By appealing to families, kids, and adults alike, Winter Wonderland successfully captured the magic of the holidays - leaving guests with lasting memories and a reason to linger, play, and celebrate together.
Carnival Games,
Reimagined.