For NBA Crossover at NBA All-Star Weekend 2026, Something New designed and operated a fully custom, branded dunk tank experience inside the Los Angeles Convention Center. Built for one of the most high-profile fan events in sports, the activation delivered a full weekend of interactive fun - combining bold visuals, professional execution, and nonstop crowd engagement.
As a true turnkey partner, we handled everything from creative design and print production to delivery, setup, staffing, operations, staffing, and teardown. All the partner had to do was supply the water source. With thousands of fans moving through the space, the dunk tank became a high-energy attraction that drew crowds, created shareable moments, and ran seamlessly from open to close all weekend long.
2026 NBA All Star Weekend |
Custom & Branded Carnival Games |
Something New
Case Study
A Custom-Branded Dunk Tank
This wasn’t a standard rental - it was a custom-designed, fully branded dunk tank tailored specifically for NBA Crossover. Built to function smoothly in a large-scale convention center environment, the experience combined visual impact with professional-grade execution, creating an activation that felt polished, safe, and built for a major national event.
True Turnkey Execution at Scale
Dunk tanks may look simple, but operating them at the scale of NBA All-Star Weekend requires serious planning and precision. From water insurance and flooring protection to water maintenance and crowd flow, our team managed every operational detail. The result was an activation that delivered big energy and spectacle - without compromising safety, cleanliness, or professionalism.
Features & Add-Ons
The rentals came with full-service support from Something New as a carnival game vendor, turning the setup into a seamless, end-to-end experience.
Custom, Branded Game
Custom creative design and print production ensured the dunk tank was fully branded and visually aligned with the event environment.
Splash Zone
Clearly defined splash zones and anti-slip flooring maintained guest safety and clean crowd flow in a high-traffic convention setting.
Full Service Staffing
Professional facilitators and dunk operators kept gameplay engaging, safe, and smoothly managed throughout the weekend.
Why it Worked
The activation worked because it combined spectacle with structure. The dunk tank delivered instant anticipation and crowd energy - a format fans immediately understand and love - while our turnkey management ensured flawless execution behind the scenes. In a fast-moving, high-profile environment like NBA Crossover, that balance of fun and professionalism made the experience a standout attraction all weekend long.
Carnival Games,
Reimagined.