We brought a full carnival-style game experience to Pier PLAY, a music festival on the Santa Monica Pier, serving thousands of attendees over the course of seven hours. As the event’s exclusive carnival game provider, we delivered a high-energy three-game package — Squirrel Throwing, Pickle Toss, and Bigfoot Hunt — complete with fun facilitators, LED lighting, and arcade-style themed prizes that kept participation high and players coming back for more. Designed for maximum impact, the games were high-throughput, highly photogenic, and instantly shareable, creating a constant crowd draw and an unforgettable interactive layer between sets.
We partnered with RASA Worldwide, the team behind Pier PLAY, and a Los Angeles–based experiential entertainment company known for producing culture-forward live events and transforming iconic spaces through immersive programming, music, and art. Their expertise in large-scale event production and audience experience helped make the activation feel seamlessly integrated into the festival environment — elevating the games from a simple add-on to a polished, high-energy destination on the pier.
Pier Play Festival by RASA |
Carnival Games for Adults |
Something New
Case Study
Three-Game Package
We operated a three-game package that boosted onsite participation and kept attendees engaged between performances. The carnival game rentals were built to be intuitive, fast-paced, and social — drawing in both players and spectators.
Games included the Bigfoot Hunt (pictured), Squirrel Throwing & Hole in One.
Thousands Served
Over the course of the festival, our three-game package served thousands of attendees, keeping lines moving and energy high from the first set to the final encore.
Features & Add-Ons
The rentals came with full-service support from Something New as a carnival game vendor, turning the setup into a seamless, end-to-end experience.
Expert Facilitators
Friendly, high-energy facilitators kept the games moving, explained rules fast, and hyped up players to create a lively, welcoming experience.
LED Lighting
LED lighting made the game zone pop after dark, increasing visibility and drawing in attendees from across the festival grounds.
Arcade Prizes
Arcade-style prizes gave players a strong reason to jump in (and come back), adding a reward layer that boosted participation and replayability.
Why it Worked
The combined experience generated consistent foot traffic and repeat play, creating a playful social layer across the festival grounds while keeping the activation simple to staff and easy to scale.
Carnival Games,
Reimagined.