Custom & Branded Games
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From branded builds to one-of-a-kind concepts, our game customization services turn imagination into playable reality. Whether you're launching a product, creating an immersive brand activation, or just want something unforgettable—we’re here to make it happen.
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Great For
Brand Activations
Are you an event or field marketer who wants your brand to stand out? Something New specializes in custom carnival games to surprise, delight & build lasting relationships with consumers for your brand.
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Product Launches
Are you a product marketer looking to elevate your next launch? Something New specializes in custom carnival games designed to create buzz, drive engagement & product sampling from day one.
Themed Events
Are you an event professional planning a themed experience for your guests? Something New specializes in custom gaming experiences designed to match any theme—creating moments of surprise, delight & connection.
Our Clients Say
"Thank you for bringing our vision to life...all on your own. Love what you guys do!"
Jaclyn Taroc
Head of Marketing, OpenDrives Inc.
Designed custom games for software launch party
Custom Builds
Brand-New Games Designed Specially For You
We know that making an engaging experience isn't all fun & games. From game design to copywriting to playtesting, we'll take care of it all for you. Whether you're launching a product, creating an immersive brand activation, or just want something unforgettable—we’re here to make it happen.
Game Branding
Branded Stylizations of Our Fan Favorite Games
Our game branding services make it easy to bring your brand into play—without the need for a full bespoke design. If you’re looking for a faster, more cost-effective option, you can choose from our library of proven, popular games that we’ve successfully adapted for many brands. We’ll customise the look, feel, and key touchpoints to reflect your identity, giving you a polished, on-brand game experience with a much quicker turnaround.
Popular Branded Games
Meet our eight most-loved branded games, where play meets powerful brand engagement. Each experience is built to spark interaction, boost memorability, and turn audiences into fans.
Branded Booths
We handle all the design and printing magic to turn your booth into a total showstopper. From bold graphics to branded backdrops, we’ll customize every surface to match your vibe. Choose from one of our off-the-shelf options, or hire our design team to create a custom, branded booth.
Best Budget
18x24 Hanging Sign
When people play, they connect — and they’ll associate that joy with you. Sponsor a Something New booth and make your brand part of the experience everyone’s talking about.
Best Visibility
Branded Full Wall
This full-wall backdrop puts your logo at the heart of the action—where guests gather, play, and snap photos. Every interaction becomes a branded moment that lives on social media long after the event ends.
Best Flexibility
Branded Half Wall
As people stroll by, your logo is front and center — easy to see, easy to photograph, and impossible to ignore. It’s a built-in photo backdrop and brand touchpoint rolled into one. Easy to switch between front-facing & side facing.
Best Branding
Branded Full Booth
Transform the entire booth into a branded experience. From the canopy to the walls, your logo and colors turn this game into an immersive, photo-ready activation that guests won’t forget.
Request a Free Quote
Tell us a little about what you're working on, and we'll get back to you as soon as possible with more information.