Something New is partnered with Angel City FC for a year-long fan engagement activation, bringing interactive carnival-style games to five pregame fan fests throughout the season. These events gave supporters a chance to gather, celebrate, and get into the competitive spirit before kickoff while adding an extra layer of excitement to the matchday experience.
At each fan fest, we delivered a three-game package featuring curated games and custom Angel City FC–branded booths designed specifically for the team’s audience. The activation encouraged fans to step up, play, and connect with fellow supporters, while branded giveaways helped extend the team’s presence and create memorable takeaways for attendees.
Angel City FC Fan Fests |
Custom & Branded Carnival Games |
Something New
Case Study
Curated Three-Game Package
For every fan fest, Something New is delivering a three-game experience designed to fit seamlessly into Angel City FC’s vibrant pregame atmosphere. The games are selected to match the energy of a sports crowd - quick to play, competitive, and fun to watch - creating a natural gathering spot for fans waiting to enter the stadium.
The curated mix allowed guests to jump into friendly competition, cheer each other on, and build excitement ahead of kickoff. Combined with branded giveaways and themed visuals, the games added a playful, interactive element that enhanced the overall fan fest environment.
A Season-Long Partnership
What makes this activation stand out was its season-long partnership structure. Rather than a single event, Something New was contracted to appear at five Angel City FC fan fests across the year, creating a consistent interactive attraction for supporters throughout the season.
This ongoing collaboration allowed us to design custom branded booths and experiences that could be reused and refined over time, ensuring a polished, cohesive presence at every event while remaining cost-effective for the partner.
Features & Add-Ons
The carnival games came with full-service support from Something New as a carnival game vendor, turning the setup into a seamless, end-to-end experience.
Branded Booths
Custom-designed Angel City FC booths create a visually cohesive experience that felt integrated into the team’s fan fest environment.
Curated, Thematic Games
A carefully selected mix of fan-favorite games match the energy of a sports crowd and encouraged friendly competition before kickoff.
Expert Facilitation
Our facilitators keep gameplay fast-paced and welcoming, engaging fans while maintaining smooth operations throughout the events.
Why it Worked
The activation worked because it combined trusted fan-favorite games with custom brand integration designed specifically for Angel City FC’s audience. Fans were already arriving with high energy, and the games gave them a fun, interactive outlet to channel that excitement before entering the stadium.
The branded booths also created long-term value. Because the setups could be used across multiple events, the experience remained visually strong while staying cost-effective for the partner. The result was a fan fest attraction that consistently brought supporters together, encouraged interaction, and added another layer of excitement to the Angel City FC matchday experience - with more collaborations already on the horizon.
Carnival Games,
Reimagined.