Something New partnered with Libby, a sponsor of Los Angeles’ professional basketball team, to deliver a high-energy activation during the team’s Fan Appreciation Day. Designed for a passionate fanbase and a fast-paced event environment, the goal was to create an engaging, basketball-themed experience that would draw attention and keep guests actively involved.
We brought a fully branded indoor booth and custom game experience, creating a standout destination within the event. In under three hours, the activation engaged 500+ guests, with lines stretching down the hall as fans waited to participate. The combination of strong theming, polished execution, and interactive gameplay made the activation a clear highlight of the day.
The Libby App Brand Activation |
Experiential Marketing Services | Something New
Case Study
A Branded & Thematic Game Package
At the center of the activation was Rim Shot, a basketball-themed ball tossing game designed to tap into the excitement of the sport. Guests stepped up to test their aim, channel their inner athlete, and compete for prizes in a quick, high-energy format.
On-Court Brand Magic
What made this activation stand out was the quality and cohesion of the full experience. Every element - from the themed gameplay to the Libby-branded booth, facilitation, and prizes - worked together to create a polished, premium activation that felt fully integrated into the event.
Rather than a standalone game, the experience became a branded moment that connected directly with the audience and the occasion, delivering both entertainment and meaningful brand engagement.
Features & Add-Ons
The carnival games came with full-service support from Something New as a carnival game vendor, turning the setup into a seamless, end-to-end experience.
Expert facilitation
Our facilitators kept gameplay smooth, high-energy, and engaging, guiding guests through the experience while reinforcing the fun and competitive atmosphere.
Indoor Activation Design
The setup was optimized for an indoor venue, creating a clean, organized, and highly visible experience that fit seamlessly within the event space.
Branded Game & Booth
The fully branded game and indoor booth created a strong visual presence, ensuring the activation stood out and aligned seamlessly with Libby’s brand.
Why it Worked
The activation worked because it made an authentic connection between the game, the brand, and the moment. By aligning a basketball-themed experience with a basketball-focused event, the gameplay felt natural, relevant, and exciting for attendees.
This strong thematic alignment, combined with high-quality execution and interactive design, drove both participation and engagement. Fans weren’t just passing through - they were lining up, competing, and connecting with the brand, turning the activation into a memorable highlight of Fan Appreciation Day.
Carnival Games,
Reimagined.