We partnered with Bakemark for their annual sales conference at the Pacific Palms Resort, delivering a high-energy, three-hour gaming experience designed specifically for an adult audience. Set within a conference environment, the activation brought a playful shift in tone - giving attendees a chance to unwind, compete, and connect outside of traditional programming.
Featuring five custom-designed games, vibrant LED lighting, and fun facilitators, the game zone quickly became a highlight of the night. The irresistibly fun gameplay kept lines full from start to finish, creating a buzz that carried throughout the evening and turned a single activation into a multi-event partnership.
Bakemark Annual Sales Conference |
Carnival Games for Adults |
Something New
Case Study
Five-Game Package
The game package included five custom-built games, such as Cup Cake, Bigfoot Hunt, Pie Toss, The Donut Hole, Chocolate Chip, all tailored to challenge and engage an adult crowd. Designed with quick rounds, clear wins, and playful themes, the games struck the perfect balance between competitive and fun - encouraging repeat play and keeping energy levels high throughout the event.
Turning a Conference Into a Crowd Magnet
What set this activation apart was its ability to transform a corporate conference setting into a lively, social experience. By pairing custom games with polished production and facilitation, the experience felt intentional and elevated - creating a space where attendees naturally gathered, competed, and stayed engaged all night.
Features & Add-Ons
The rentals came with full-service support from Something New as a carnival game vendor, turning the setup into a seamless, end-to-end experience.
Custom, Branded Games
Custom-designed games tailored to Bakemark’s audience and brand created a unique experience that felt exclusive to the event.
LED Lighting
Vibrant LED lighting enhanced the atmosphere and helped the game area stand out, signaling a high-energy experience from across the venue.
Fun Facilitators
High-energy facilitators kept gameplay smooth, explained rules clearly, and amplified the competitive excitement throughout the night.
Why it Worked
The activation worked because it was designed specifically for the audience and setting. Custom games, fast-paced play, and strong facilitation created an experience that felt both playful and polished - keeping attendees engaged for the full three hours and leading Bakemark to book Something New for upcoming trade shows nationwide.
Carnival Games,
Reimagined.