For Balls Up Field Day, Something New was engaged to produce a high-energy, 90-minute experience tied to the upcoming Amazon Prime Video comedy film Balls Up. Designed as a fast-paced field day program, the activation brought together 40 creators for a series of interactive challenges that leaned into humor, chaos, and competitive gameplay.
The event was structured as a rotating circuit, with creators moving through multiple stations of custom-designed games. The result was a dynamic, content-ready experience that kept energy high, encouraged participation, and delivered nonstop moments of laughter and engagement throughout the program.
Balls Up Field Day |
Experiential Event Marketing |
Something New
Case Study
A Branded & Thematic Game Package
The activation featured a lineup of custom-built game challenges designed to match the comedic tone of Balls Up. Games like You Little Pitch, This Game Blows, Block the Shot, Tackle the Hotdog, and Contraband Relay combined physical play with absurd, high-energy twists.
Each challenge was crafted to be quick, visual, and unpredictable - creating moments of chaos that translated well for content capture while keeping participants fully engaged. The rotating format ensured constant movement, fresh interactions, and a steady stream of standout moments.
Where Chaos Takes Play
What made this activation unique was its ability to fully embrace the tone and personality of the film. Every game, challenge, and interaction was designed to feel intentionally chaotic and comedic, aligning perfectly with the brand and creating an experience that felt authentic rather than promotional.
The structured yet flexible format allowed for both controlled execution and spontaneous moments, making it ideal for creators and content capture while still delivering a seamless, well-run event.
Features & Add-Ons
The carnival games came with full-service support from Something New as a carnival game vendor, turning the setup into a seamless, end-to-end experience.
Expert Facilitators
Our staff facilitated and hosted the event, guiding each group through the challenges while maintaining high energy, clear instructions, and smooth transitions between stations.
Custom, Thematic Games
Every game was uniquely designed to reflect the humor and tone of Balls Up, creating a one-of-a-kind experience tailored to the campaign.
Full Production
Something New handled the full production scope, from concept development and game design to build-out, logistics, and onsite execution, ensuring a seamless and polished activation.
Why it Worked
The activation was made possible by Something New’s ability to translate the creative vision into a high-energy, interactive experience. By designing games that matched the comedic tone, the team ensured the experience felt cohesive, intentional, and highly engaging for participants.
The rotating format and fast-paced gameplay kept creators constantly involved, while the unpredictable nature of the challenges created memorable, shareable moments. The result was an activation that didn’t just promote the film, it brought its personality to life in a way that was fun, immersive, and impossible to ignore.
Carnival Games,
Reimagined.