Custom & Branded Games
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From branded builds to one-of-a-kind concepts, our game customization services turn imagination into playable reality. Whether you're launching a product, creating an immersive brand activation, or just want something unforgettable—we’re here to make it happen.
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Great For
Brand Activations
Are you an event or field marketer who wants your brand to stand out? Something New specializes in custom carnival games to surprise, delight & build lasting relationships with consumers for your brand.
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Product Launches
Are you a product marketer looking to elevate your next launch? Something New specializes in custom carnival games designed to create buzz, drive engagement & product sampling from day one.
Themed Events
Are you an event professional planning a themed experience for your guests? Something New specializes in custom gaming experiences designed to match any theme—creating moments of surprise, delight & connection.
Branded Game Design
Brand-New Games Designed
By Our Expert Team
We know that making an engaging experience isn't all fun & games. From game design to copywriting to playtesting, we'll take care of it all for you. Whether you're launching a product, creating an immersive brand activation, or just want something unforgettable—we’re here to make it happen.
CASE STUDY
Product Launch for
LA Tech Week 2025
Labubu Throwing!
Like we did for this Labubu-themed carnival, we can modify our Fan Favorites to match your brand or event theme.
Custom &
Branded Booths
We handle all the design and printing magic to turn your booth into a total showstopper. From bold graphics to branded backdrops, we’ll customize every surface to match your vibe. Choose from one of four off-the-shelf options, or hire our design team to create a custom, branded booth.
Request a Free Quote
Tell us a little about what you're working on, and we'll get back to you as soon as possible with more information.